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The 2019 B2B Gift Card Market

The 2019 B2B Gift Card Market

Employee Appreciation Day is an opportunity to thank employees and express gratitude for their valuable contributions. It is also a good time to strategize how to strengthen your Card Marketing Program with B2B reward/incentive gift card ideas.

69% of employees surveyed would like to receive a gift card as a reward from an employer. 

Over 85% of B2B gift cards redeemed are physical gift cards. 

Growing, significant and profitable, B2B gift cards are a measurable and proven revenue builder.

 

To introduce brand new B2B gift cards, or refresh and enhance your current offering with designers that resonate with recipients, contact PLI .

 

https://blackhawknetwork.com/consumer-gift-card-preferences/(69%)

http://theirf.org/research/industry-outlook-study-2019-merchandise-gift-card-and-event-gifting/2590/

https://www.cashstar.com/blog/flourish-2018-recap-how-to-icrease-awareness-of-b2b-programs-with-endusers/

https://www.giftcardgranny.com/statistics/http://www.incentivemag.com/Gift-Cards/Prepaid/Research-Finds-Growing-Gift-Card-Market/

https://www.giftcards.com/gift-card-statistics

Recent

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For decades, the gift card category has been centered on one primary shopper mission: buying for someone else. Birthdays, holidays, thank you moments, and last-minute solutions have shaped how gift cards are displayed, marketed, and merchandised.

20 May 2026

At PLI, we are proud to recognize Jamie DeWeese in PrePress, as our Employee Spotlight for our Asheville location. Jamie is motivated by the steady pace of his role and takes pride in delivering reliable, high-quality work that his team can depend on.

6 May 2026

We're excited to recognize Eric Savoy as our Employee Spotlight for the month of May at the LV2 location. Eric brings a hands-on mindset to every challenge, whether he’s tracking down elusive equipment faults, jumping into new projects, or sharing practical ideas that help the team deliver consistent, high-quality products.

6 May 2026

PLI is proud to recognize Albert Olivas as our Employee Spotlight for the month of May at the LV1 location. He brings a steady, team-focused mindset to everything he does, consistently supporting those around him and helping keep operations moving forward.

6 May 2026

As our business continues to grow and demand for our solutions increases, PLI is investing in its people and expanding teams across the organization.

31 Mar 2026

I am pleased to announce that Patrick Judge will be joining HEAT as our new Vice President of Operations, effective March 16, 2026, reporting directly to me.

16 Mar 2026

Today is National Employee Appreciation Day, and I want to take this opportunity to personally thank each of you for everything you do for PLI. 

6 Mar 2026

After fourteen years of outstanding dedication and leadership, Bob Keshura, Vice President of Operations for HEAT, will be retiring at the end of this quarter.

3 Mar 2026

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