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The 2019 B2B Gift Card Market

The 2019 B2B Gift Card Market

Employee Appreciation Day is an opportunity to thank employees and express gratitude for their valuable contributions. It is also a good time to strategize how to strengthen your Card Marketing Program with B2B reward/incentive gift card ideas.

69% of employees surveyed would like to receive a gift card as a reward from an employer. 

Over 85% of B2B gift cards redeemed are physical gift cards. 

Growing, significant and profitable, B2B gift cards are a measurable and proven revenue builder.

 

To introduce brand new B2B gift cards, or refresh and enhance your current offering with designers that resonate with recipients, contact PLI .

 

https://blackhawknetwork.com/consumer-gift-card-preferences/(69%)

http://theirf.org/research/industry-outlook-study-2019-merchandise-gift-card-and-event-gifting/2590/

https://www.cashstar.com/blog/flourish-2018-recap-how-to-icrease-awareness-of-b2b-programs-with-endusers/

https://www.giftcardgranny.com/statistics/http://www.incentivemag.com/Gift-Cards/Prepaid/Research-Finds-Growing-Gift-Card-Market/

https://www.giftcards.com/gift-card-statistics

Recent

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5 Jan 2026

I’m pleased to share that Dwight Watson has joined PLI as our Business Development Consultant for Casinos and Events, reporting directly to Michele Esposito. 

5 Jan 2026

I’m pleased to share that Andrew “Drew” DeVane has joined our team as a New Business Development Consultant, reporting directly to Michele Esposito. 

5 Jan 2026

I’m excited to share that Michele Esposito has been appointed as our new Director of Custom and Casino Sales, reporting directly to Robyn Evans. 

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I’m pleased to share that Robyn Evans has joined our team as Vice President of Hospitality Sales, reporting directly to me. 

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As we begin a new and exciting year in Hospitality, I am pleased to announce not only the addition of four new and experienced sales team members, but also the creation of a newly structured sales organization designed to better meet the challenges of handling the various sectors and customers we service. 

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LAS VEGAS, NV  – December 22, 2025 – The holiday season at PLI is all about coming together, having fun, and celebrating the people who make our work possible.

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