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The 2019 B2B Gift Card Market
Employee Appreciation Day is an opportunity to thank employees and express gratitude for their valuable contributions. It is also a good time to strategize how to strengthen your Card Marketing Program with B2B reward/incentive gift card ideas.
69% of employees surveyed would like to receive a gift card as a reward from an employer.
Over 85% of B2B gift cards redeemed are physical gift cards.
Growing, significant and profitable, B2B gift cards are a measurable and proven revenue builder.
To introduce brand new B2B gift cards, or refresh and enhance your current offering with designers that resonate with recipients, contact PLI .
https://blackhawknetwork.com/consumer-gift-card-preferences/(69%)
http://theirf.org/research/industry-outlook-study-2019-merchandise-gift-card-and-event-gifting/2590/
https://www.cashstar.com/blog/flourish-2018-recap-how-to-icrease-awareness-of-b2b-programs-with-endusers/
https://www.giftcardgranny.com/statistics/http://www.incentivemag.com/Gift-Cards/Prepaid/Research-Finds-Growing-Gift-Card-Market/
https://www.giftcards.com/gift-card-statistics
Recent
At PLI Hospitality we know that smooth operations start with smart tools. That is why we are thrilled to introduce our new Hospitality Portal designed with you in mind. Launching December 15, 2025 this portal is set to transform the way your team orders, manages, and tracks your property’s products
8 Dec 2025
As the year comes to a close, we want to take a moment to express our heartfelt gratitude for your continued partnership. Your support has been instrumental in our success, and we’re truly thankful for the opportunity to work alongside you.
8 Dec 2025
At PLI we are always looking for ways to support the people who make hospitality exceptional. Hotel teams work hard every day to deliver seamless guest experiences and now we are preparing something that will support the work happening behind the scenes.
1 Dec 2025
As we enter the season of gratitude, I want to personally thank every one of you for the hard work, passion, and commitment you bring to PLI every day.
22 Nov 2025
LAS VEGAS, NV – November 20, 2025 – At PLI, Thanksgiving isn’t just a holiday on the calendar, it’s a moment to pause, gather, and celebrate the incredible people who keep our Las Vegas facilities running strong.
20 Nov 2025
In today’s competitive retail landscape, businesses are constantly searching for effective ways to attract and retain customers. One powerful tool that has gained popularity is the use of gift card incentives.
17 Nov 2025
Gift cards have become a staple in the world of gift-giving. They offer flexibility and choice, allowing recipients to select exactly what they want. However, in a market flooded with gift card options, how can a business ensure their cards stand out? One effective way is by utilizing premium card finishes.
10 Nov 2025
LAS VEGAS, NV and ASHEVILLE, NC – October 31, 2025 – Halloween at PLI was a real treat, filled with laughter, creativity, and plenty of festive fun. Both the Las Vegas and Asheville teams went all out, transforming their spaces with seasonal décor and showing off their boo-tiful team spirit. From imaginative costumes to frightfully detailed pumpkin carvings, the event was truly a howling success.
31 Oct 2025
Newsroom

Introducing the PLI Hospitality Portal: The Experience You Deserve
At PLI Hospitality we know that smooth operations start with smart tools. That is why we are thrilled to introduce our new Hospitality Portal designed with you in mind. Launching December 15, 2025 this portal is set to transform the way your team orders, manages, and tracks your property’s products | 8 Dec 2025

A Holiday Message from the CEO to Our Partners
As the year comes to a close, we want to take a moment to express our heartfelt gratitude for your continued partnership. Your support has been instrumental in our success, and we’re truly thankful for the opportunity to work alongside you. | 8 Dec 2025

Something Big Is Coming to Hospitality on December 15
At PLI we are always looking for ways to support the people who make hospitality exceptional. Hotel teams work hard every day to deliver seamless guest experiences and now we are preparing something that will support the work happening behind the scenes. | 1 Dec 2025

A Thanksgiving Message from our CEO
As we enter the season of gratitude, I want to personally thank every one of you for the hard work, passion, and commitment you bring to PLI every day. | 22 Nov 2025

A Thanksgiving Feast to Remember
LAS VEGAS, NV – November 20, 2025 – At PLI, Thanksgiving isn’t just a holiday on the calendar, it’s a moment to pause, gather, and celebrate the incredible people who keep our Las Vegas facilities running strong. | 20 Nov 2025

Tricks, Treats & Team Spirit: Halloween at PLI
LAS VEGAS, NV and ASHEVILLE, NC – October 31, 2025 – Halloween at PLI was a real treat, filled with laughter, creativity, and plenty of festive fun. Both the Las Vegas and Asheville teams went all out, transforming their spaces with seasonal décor and showing off their boo-tiful team spirit. From imaginative costumes to frightfully detailed pumpkin carvings, the event was truly a howling success. | 31 Oct 2025

PLI Achieves 5-Year Milestone with the U.S. EPA SmartWay® Transport Partnership
LAS VEGAS, NV and ASHEVILLE, NC – October 29, 2025 – PLI is proud to announce the renewal of its participation in the U.S. Environmental Protection Agency’s (EPA) SmartWay® Transport Partnership, marking five years of collaboration and commitment to sustainable transportation practices. | 29 Oct 2025

PLI Welcomes Katie Schroeder to Strategic G&L Team
Las Vegas, NV – September 22, 2025 – As PLI continues to grow its G&L business, it is excited to announce a new addition to the Strategic Sales team. Katie Schroeder will report to Mary Parks and will be Director of Strategic Sales. Katie is a seasoned professional in the gift card industry with more than seven years of experience at Inspire Brands. | 22 Sep 2025