PLI Leads the Industry in Gift Card Fraud Prevention

PLI Leads the Industry in Gift Card Fraud Prevention

Gift card fraud is estimated to be just under 1% of card sales, which may not seem significant. However, with gift cards sales estimated at $160 billion in 2017, that’s nearly $1.6 billion in fraud annually.

PLI offers a number of solutions for protection.

Theft Deterrents

PIN Numbers and Security Tape
Entering a PIN number to activate a gift card can be a deterrent to card number theft. The PIN number is revealed after scratching off security tape on the back of the card. As a further theft deterrent, PLI offers “tamper-evident” security tape that alerts buyers and cashiers that the security tape has been altered to reveal the PIN number on the back of the gift card.

Card Carrier Solutions
Tamper-evident gift card carriers are another theft deterrent. By enclosing gift cards in carriers that must be opened to reveal the card number, stolen/returned cards are more easily detected by both legitimate card purchasers and cashiers. PLI works closely with merchants to develop cost-effective, tamper resistant card carriers.

Protecting Data

Data breaches and theft of bulk card data can result in potentially large losses and are obviously a big concern to merchants. PLI takes measures to ensure all card data is secure throughout the entire card manufacturing process.