PLI Acquires PSA
Plasticard Locktech International (PLI), the world’s largest hotel keycard and gift and loyalty card manufacturer, announced today that it has acquired PSA. PSA, a premier closed loop card manufacturer and provider of holistic card marketing solutions, is headquartered in Romeoville, IL with a second location in St. Louis, MO. The addition of the PSA team will increase PLI’s total workforce nationwide from 700 to more than 1000 employees. This acquisition doubles the PLI facilities to four and grows the production space from 300,000 to 450,000 square feet across the country. The announcement comes just one week after PLI announced it would grow its workforce in its North Las Vegas facility by 25 percent.
“The acquisition of PSA marks another milestone moment in PLI’s 29-year history. It not only adds capacity, capability, and another valuable distribution point for our customers, but we are also gaining a talented and motivated team in both locations that are aligned with the Customer First Culture at PLI,” said Peter Krauss, President & CEO, PLI. “Many companies strive to be the biggest, and we have achieved that. Our focus, however, is to simply offer the best service and value to our customers, and this deal is in keeping with that goal. We are most excited that the existing key members of leadership at PSA have chosen to become members of the PLI Team. It is not only a testament to their dedication but also to the exciting opportunities they saw possible as part of the larger organization,” added Krauss.
The acquisition will expand PLI’s capacity from the production of 1.1 billion cards a year to 1.6 billion cards. North Las Vegas has been producing 350 million cards annually. That number is expected to grow to more than 600 million with an increase in staff and demand. PLI announced last week that it will grow its workforce by an additional 25 percent in its North Las Vegas facility by adding a third shift to its operations and up to 75 new employees, 50 of those to be hired immediately.
“Becoming part of the PLI family is extremely exciting for PSA, and it is the perfect culmination of more than eight years of hard work by the employees of PSA,” said Jim Cyze, PSA’s former President and CEO and current EVP of Business & Product Development at PLI. “Together, as part of PLI, our combined organization will be able to offer the marketplace world class service, unmatched capabilities, scale and distributive manufacturing, coupled with industry leading turnaround times. These are demanding times in the hospitality, gift, loyalty and membership markets, and we believe that joining forces with PLI clearly establishes our model as the only complete full service model in the industry.”
PLI also announced last week it has reached an exclusive agreement to bring the PLI-Nu eCard to the market. The new innovative product, derived from a sustainable, renewable and recyclable chalk material, was launched last week in North Las Vegas. The PLI-NU eCard marks the first time in history that a truly green product could be made available to the market at comparable pricing to traditional PVC plastic. The PLI-Nu eCard will be available in two options – 85 percent PVC-free and 100 percent PVC-free.
ABOUT PLI: PLI is a global provider of card production, card personalization, fulfillment, direct mail and all print services with four production facilities and warehouses located in Asheville, NC, North Las Vegas, NV, Romeoville, IL and St. Louis, MO including international worldwide customer support through distribution centers in Canada, Netherlands and Dubai. The largest card producer in the commercial card market, PLI is an employee-owned company with more than 1,000 employees nationwide and 450,000 square feet of total manufacturing space. PLI is the largest manufacturer of cards produced from a variety of materials, producing more than 1.6 Billion cards per year.
Recent
Las Vegas, NV – September 17, 2025 – PLI is proud to announce that Stephanie Thompson, VP of Business Development, has been elected to the Retail Gift Card Association (RGCA) Board of Directors! The RGCA is the premier organization for the gift card industry, made up of retailers, vendors, and industry experts who are passionate about promoting best practices, driving innovation, and ensuring the long-term success of the gift card space.
17 Sep 2025
Las Vegas, NV – September 16, 2025 – PLI is excited to announce a new addition to the Strategic G&L team. Shawn will report to Mary Parks and will be Director of Strategic Sales. With more than 18 years of experience in enterprise sales, business development, and corporate marketing, Shawn Howard is a proven leader in driving substantial growth and innovation.
16 Sep 2025
Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day.
12 Sep 2025
Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function.
10 Sep 2025
Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company.
10 Sep 2025
Las Vegas, NV – September 9, 2025 – PLI is excited to announce Tyler Hirashima has been promoted to Marketing Manager still reporting to Mary Parks. Tyler has been with PLI for 1.5 years and has played a key role in producing impactful marketing materials for our Hospitality and G&L teams. His creativity, can-do attitude, and drive have strengthened our communications and brand presence. We look forward to seeing Tyler continue to elevate our marketing efforts in his new role!
9 Sep 2025
Asheville, NC – September 2, 2025 - PLI is excited to announce an important new addition to the HEAT division: Phil Traywick will be joining us as Vice President of Sales for HEAT, effective Tuesday, September 2. Phil will report directly to our CEO, Mark McEachen and be based in Asheville, NC.
9 Sep 2025
Asheville, NC – July 28th, 2025 - PLI is excited to announce an important new addition to the HEAT division: Matt Pegg joined us as Director of Sales, reporting directly to our VP of Sales for HEAT. Matt brings a strong background in leadership and sales within the hospitality and event sectors. He will be onsite, working closely with the sales team, and operations.
9 Sep 2025
Newsroom

PLI’s Stephanie Thompson Elected to RGCA Board of Directors
Las Vegas, NV – September 17, 2025 – PLI is proud to announce that Stephanie Thompson, VP of Business Development, has been elected to the Retail Gift Card Association (RGCA) Board of Directors! The RGCA is the premier organization for the gift card industry, made up of retailers, vendors, and industry experts who are passionate about promoting best practices, driving innovation, and ensuring the long-term success of the gift card space. | 17 Sep 2025

PLI Welcomes Shawn Howard to Strategic G&L Team
Las Vegas, NV – September 16, 2025 – PLI is excited to announce a new addition to the Strategic G&L team. Shawn will report to Mary Parks and will be Director of Strategic Sales. With more than 18 years of experience in enterprise sales, business development, and corporate marketing, Shawn Howard is a proven leader in driving substantial growth and innovation. | 16 Sep 2025

Celebrating Our Greatest Asset: The PLI Family
Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day. | 12 Sep 2025

PLI Names New CFO as Perry Morgan Announces Retirement
Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function. | 10 Sep 2025

PLI Announces Retirement of Senior Vice President and General Counsel, Leeton Lee
Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company. | 10 Sep 2025

PLI Marketing Organizational Announcement
Las Vegas, NV – September 9, 2025 – PLI is excited to announce Tyler Hirashima has been promoted to Marketing Manager still reporting to Mary Parks. Tyler has been with PLI for 1.5 years and has played a key role in producing impactful marketing materials for our Hospitality and G&L teams. His creativity, can-do attitude, and drive have strengthened our communications and brand presence. We look forward to seeing Tyler continue to elevate our marketing efforts in his new role! | 9 Sep 2025

PLI HEAT Organizational Announcement
Asheville, NC – September 2, 2025 - PLI is excited to announce an important new addition to the HEAT division: Phil Traywick will be joining us as Vice President of Sales for HEAT, effective Tuesday, September 2. Phil will report directly to our CEO, Mark McEachen and be based in Asheville, NC. | 9 Sep 2025

PLI HEAT Organizational Announcement
Asheville, NC – July 28th, 2025 - PLI is excited to announce an important new addition to the HEAT division: Matt Pegg joined us as Director of Sales, reporting directly to our VP of Sales for HEAT. Matt brings a strong background in leadership and sales within the hospitality and event sectors. He will be onsite, working closely with the sales team, and operations. | 9 Sep 2025