Holiday Message from our CEO
Dear PLI Teammates,
As we approach the end of 2024, I am reminded of the extremely busy year we have had and to reflect on our successes as a company.
This year, we have achieved some big things:
- Completed the transition of the second Las Vegas (LV2) facility
- Expanded our manufacturing capacity
- Increased significant investment in state-of-the-art and cutting-edge equipment and machinery
Without each of you, none of this would have been possible.
I have witnessed the long hours you’ve put in day in and day out throughout the year, and for that, I sincerely thank you. I recognize the extra time you’ve given to get things just right, the positive mindset, the teamwork nature formed to work together, the creativity for problem solving and new innovations – those efforts are met with my sincerest gratitude.
Hurricane Helene’s devasting impact greatly affected our Asheville employees as they are still recovering from the hardship and destruction they’ve endured. The safety and well-being of our employees remains our number one priority, so it was essential for us to step in and step up to assist those affected with immediate assistance and solutions, be that financially, providing tools and supplies, or even just lending a helping hand. The swift actions from the PLI family and willingness to aid those in need has truly been remarkable.
At this time of year, it’s a perfect time to not only reflect on what we have accomplished but it is also a great opportunity to give thanks to those who support us most – our families and friends. I wish you a Happy Holiday season and a Happy New Year as you gather with friends and family. May it bring joy, laughter, peace and good health.
As we look ahead towards a fresh and revitalized future in 2025, we will continue to foster a workplace ecosystem that ignites motivation and recognition for our employees to flourish. I am optimistic about our prosperous growth from all the valiant efforts that have paved the way for a bright horizon. With our expanded capacity and machinery investments that you helped to implement, we are setting ourselves up for success in all the right ways as the premiere industry leader.
Here’s to an exciting New Year in 2025, full of new opportunities and growth!
Sincerely,
Mark McEachen
Chairman and CEO
About Plasticard – Locktech International
PLI is the largest Closed Loop Gift, Loyalty and Hospitality card manufacturer in North America. PLI has been in business for over 30 years, specializing in end-to-end card marketing solutions including card production, design, packaging, displays, consulting and fulfillment services and capabilities. PLI has three manufacturing facility locations including two in Las Vegas, NV and one in Asheville, NC.
Recent
Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day.
12 Sep 2025
Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function.
10 Sep 2025
Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company.
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Las Vegas, NV – September 9, 2025 – PLI is excited to announce Tyler Hirashima has been promoted to Marketing Manager still reporting to Mary Parks. Tyler has been with PLI for 1.5 years and has played a key role in producing impactful marketing materials for our Hospitality and G&L teams. His creativity, can-do attitude, and drive have strengthened our communications and brand presence. We look forward to seeing Tyler continue to elevate our marketing efforts in his new role!
9 Sep 2025
Asheville, NC – September 2, 2025 - PLI is excited to announce an important new addition to the HEAT division: Phil Traywick will be joining us as Vice President of Sales for HEAT, effective Tuesday, September 2. Phil will report directly to our CEO, Mark McEachen and be based in Asheville, NC.
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Asheville, NC – July 28th, 2025 - PLI is excited to announce an important new addition to the HEAT division: Matt Pegg joined us as Director of Sales, reporting directly to our VP of Sales for HEAT. Matt brings a strong background in leadership and sales within the hospitality and event sectors. He will be onsite, working closely with the sales team, and operations.
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LAS VEGAS, NV - August 8, 2025 – PLI’s Las Vegas facility recently came together to host a back-to-school fundraiser, helping employee families prepare for the new school year with essential classroom supplies.
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Newsroom

Celebrating Our Greatest Asset: The PLI Family
Las Vegas, NV - September 11, 2025 – What makes a company truly exceptional? At PLI, the answer is simple: our employees. Behind every breakthrough, milestone, and success story is our PLI family—an extraordinary group of individuals who bring passion, creativity, and dedication to work every single day. | 12 Sep 2025

PLI Names New CFO as Perry Morgan Announces Retirement
Las Vegas, NV – September 10, 2025 – PLI today announced that Chief Financial Officer Perry Morgan will retire effective November 21, 2025. Morgan has served as CFO since 2021, building a strong finance organization and contributing to the company’s growth and success well beyond the finance function. | 10 Sep 2025

PLI Announces Retirement of Senior Vice President and General Counsel, Leeton Lee
Las Vegas, NV – September 10, 2025 – PLI today announced that Leeton Lee, Senior Vice President and General Counsel, will retire effective December 31, 2025, after more than four years of service with the company. | 10 Sep 2025

PLI Marketing Organizational Announcement
Las Vegas, NV – September 9, 2025 – PLI is excited to announce Tyler Hirashima has been promoted to Marketing Manager still reporting to Mary Parks. Tyler has been with PLI for 1.5 years and has played a key role in producing impactful marketing materials for our Hospitality and G&L teams. His creativity, can-do attitude, and drive have strengthened our communications and brand presence. We look forward to seeing Tyler continue to elevate our marketing efforts in his new role! | 9 Sep 2025

PLI HEAT Organizational Announcement
Asheville, NC – September 2, 2025 - PLI is excited to announce an important new addition to the HEAT division: Phil Traywick will be joining us as Vice President of Sales for HEAT, effective Tuesday, September 2. Phil will report directly to our CEO, Mark McEachen and be based in Asheville, NC. | 9 Sep 2025

PLI HEAT Organizational Announcement
Asheville, NC – July 28th, 2025 - PLI is excited to announce an important new addition to the HEAT division: Matt Pegg joined us as Director of Sales, reporting directly to our VP of Sales for HEAT. Matt brings a strong background in leadership and sales within the hospitality and event sectors. He will be onsite, working closely with the sales team, and operations. | 9 Sep 2025

PLI’s One Team One Dream: A Workplace Rooted in Compassion
LAS VEGAS, NV - August 8, 2025 – PLI’s Las Vegas facility recently came together to host a back-to-school fundraiser, helping employee families prepare for the new school year with essential classroom supplies. | 8 Aug 2025

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LAS VEGAS, NV – June 5, 2025 - PLI hosted its first Town Hall of 2025 at both Las Vegas facilities. | 6 Jun 2025